One thing you can’t do through the Roku Channel on Fire TV devices is sign up for premium channels like Showtime and Starz. To do that, you’ll need to visit the Roku website or use one of the company’s devices. On the bright side, you don’t need a Roku account to start using the app on Fire TV devices.
It’s not surprising to see the Roku Channel make its way to more platforms, including ones owned by the company’s competitors. Earlier this year, it made the Roku Channel available as a standalone Android and iOS app. By its own estimate, Roku says 43 million people in the US have access to the Roku Channel. Making the app available on more platforms is a straightforward way to grow it and generate more revenue from the ads that support the service.